Subscribe to our FREE email newsletter and download free character development worksheets! It is advice on how to break free of cliche approaches to painting, but it applies almost just as well to writing. Column by Eli K. Follow him on TwitterFacebookand Goodreads.
It is sales copy to get them to see that the book is for them or notand then make the purchase. There are so many examples of book descriptions leading to huge changes in sales.
So we dove into the book description, figured out the flaws, and completely revamped it. Sales doubled — within an hour. If you get it right, the purchase is almost automatic. If you get it wrong, very little else can really save you except a recommendation from the right source.
Remember, people are looking for a reason to not buy your bookso having a good book description is key to keeping them on the purchasing track. Hook The first sentence should be something that will grab your desired reader and make them take notice.
People are always looking for a reason to move on to the next thing. Make the first sentence something that forces them to read the rest of the description.
Every good book description you see is interesting from the first sentence. Generally speaking this means focusing on the boldest claim in the book, or the most sensational fact, or the most compelling idea. Pain Once you have their attention, then clearly describe the current pain they are in.
If you can accurately and realistically describe the pain of the reader, you will have them fully engaged in the description and seriously entertaining the idea of buying the book. What unsolved problems do they have?
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|How to Write a GOOD Story||Verbs Writing is an account of how people think.|
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Or, perhaps what unachieved aspirations and goals do they have? Clearly and directly articulate these, in plain and simple language. Pleasure Then tell them what the book does to help them solve for this pain.
Done right, this creates an emotional connection by describing how the book will make the potential reader feel after reading it. Or even better, what the reader will get out of reading the book. Will it make them happy or rich? Will it help them lose weight or have more friends? What do they get once they read this book?
You are selling a result to the reader, not a process even though your book is the process. Explain exactly what the book is about, in clear, obvious terms. Legitimacy This is simply about letting the reader know why they should listen to you, why you are the authority and the expert that they need to hear from.
This can be very short and should not be a focus of the book description. You want just enough social proof to make them keep reading. This can also go in the hook.
If there is an impressive fact to mention e. NYT Bestsellerthat should be bolded in the first sentence.
Open Loop You state the problem or question your book addresses, you show that you solve or answer it, but you also leave a small key piece out.
This piques the interest of the reader and leaves them wanting more. This being said, do not make the reader struggle to understand what your point is, or how to get the reader there. This is especially true for prescriptive books how-to, self-help, motivational, etc.
This is a balance that our examples will show you how to hit. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches: There are three things that make this good. It has a great first sentence: Tim immediately tells you why this book matters to you—because you can stop waiting for retirement.
Tim then makes specific promises about the information in the book, both about things that have happened, and things it will teach you.When we read a detailed account of how something smells, for example, our sensory cortex gets a signal.
In other words, the brain often treats real experiences and reading about them as the same thing. If you really want to place your reader in the story, your writing should take advantage of our collective faulty wiring whenever you can. Unlike many storytelling strategies which can take years of practice to master, you can start sprinkling power words into your writing, and you’ll notice an immediate lift in the quality of your prose.
So many good words now to learn how to put the story together. Thanks Jon once again for sharing. Deb Dutilh. Another great post, Jon,and. When we read a detailed account of how something smells, for example, our sensory cortex gets a signal.
In other words, the brain often treats real experiences and reading about them as the same thing. If you really want to place your reader in the story, your writing should take advantage of our collective faulty wiring whenever you can.
Your crowdfunding description is the perfect place to tell your story! As long as you tie your story into your fundraiser, the two can work in perfect harmony to convince your friends, family members, and peers to give to your cause. How To Write A Pain-Free Story Description, Quickly.
If you outlined your story this process should be relatively pain-free. If you didn't outline, answering these questions may help strengthen your story's structure. Writing is an account of how people think. As a medium it's intrinsically empathic; it communicates patently human sensibilities.
In order for a story to work, it needs to feel like real life, even when it’s actually something quite different. The more detailed and rich your descriptions, the better your writing will approximate the human experience, .